The Power Of Hashtag: Story Of #babadadhaba

The Power Of Hashtag: Story Of #babadadhaba

Hashtags can be incredibly strong. When you modify conversations, content, and posts with hashtags, it becomes more accessible to those on social media networks and search engines. This is how you can make hashtags fit for you.

Awesome Image

The hashtag is more than just a set of characters – it's a platform that can be used to attract new viewers, link like-minded people, and make conversation easier and quicker.

The History of Hashtags

In the early days, hashtags were used only by existing users of social media. As comprehension of how hashtags function developed, the marketing and advertising industry became broadly adopted. Nowadays, the hashtag is part of pop culture.

Many citizens use social media hashtags. Some people see them as unnecessary disruptions to perfectly rational conversations. Others see hashtags as a means of sharing the feeling or thought of the moment.

Now, people used to share from news, motivational thoughts, incidents, to their job work, their outlook, and much more.

Live Case Study of Trending #babadadhaba

Social networking does perform wonders sometimes. In periods of pandemic and social distance, it brings people together to offer assistance to those who need it most.

The Internet did miracles and took action to bring a smile to the old man's face, and put the spotlight to help him at a huge level. His tale has hit many hearts, and in reality, Baba Ka Dhaba was soon overcrowded with many visitors turning up to support the local business.

What is it all about?

* The clip of an elderly citizen in sorrow as his business of a small roadside food store suffered a major failure in the lockdown on the Web.

* If it's the relatives who advise you to look attractive to get married or the shopkeepers who direct you to the dress that's going to cover those curves, everyone is constantly encouraging how you don't feel comfortable in your own skin. Often, the jokes about breastfeeding about overweight women aren't funny at allThe elderly man has his handmade shop in Malviya Nagar, South Delhi, with the tag Baba Ka Dhaba, but he hasn't been able to make a lot of business anymore.

* In the clip, the owner of the stall, 80-year-old Kanta Prasad, shows dishes containing dal, soya curry, and other dishes that are prepared to eat. When asked how much an elderly couple receives in a day, Prasad says, "Earning? This is about how much we have gained.

* Then he produced a thin bunch of Rs 10 notes from a box and said that's what they have received. The pair said they don't earn more than Rs 80 a day, despite beginning their day early at 6:30 a.m.

* Ever since the lockdown, life has been very challenging to survive, Prasad said.

* Since the video was released, it has been seen more than 80,000 times on YouTube alone. It also contributed to messages of support from individuals, including actors and political figures, many of whom chose to support the couple.

* The campaign also took # BabaKaDhaba and # Malviya Nagar to a hashtag on Twitter, and several people shared photos and videos of their food visits after seeing the clip.

* There was no sale during the lockdown but now it feels like the whole India is with us, said Prasad on Thursday.

* The video was also seen by AAP MLA Somnath Bharti, who offered support and walked through the conversation. The campaign is out on social media to help small businesses. The universe is out and there is help flowing into Baba Ka Dhaba.

* Kanta Prasad and his wife, Badami Devi, could not have expected that one day, the whole country would help to restore their little food back to business and have a prosperous day with the crowd coming in large numbers.

* 'Baba Ka Dhaba' was a town chit chat after a video had gone viral where Prasad was weepy-eyed when reciting the economic hardship he was going through with the business halting.

* Since then, people have been looking forward to exploring more about them. Apps like Zomato and Tinder have made it their mission to spread the message to a wider audience. Today, a post on the page called 'Humans of Delhi' has a couple's life story. From the time they have been together when they shifted from their village together towards the national capital, that's one of faith, dedication, and a lot of passion.

Struggling Story of this old couple

Kanta Prasad was 5 years old and Badami Devi 3 was paired at a young age. Back in their days, people used to threaten unmarried women, so they were required to marry at such a young age.

They said, "We didn't have a choice. I had to accept her and she had to love me back. It's like a 'stamp,' we were marked with each other for a lifetime at the age of five," Prasad said. They were legally married in 1961, during which he accepted her in his life.

With the expectation of a happy life, the pair moved to Delhi. At first, they lived across the river Yamuna and later moved to Jagdamba Camp, a slum in the Sheik Sarai district of the national capital. He began at a fruit stall to make the ends meet.

Awesome Image

But as his family grew bigger, it was as the duo agreed to open 'Baba Ka Dhaba.'Living for 30 long years, the profits did not come his way, which had triggered him to break down in tears when portraying his misery in the video of the latest Internet rounds.

Not The End of the story, but A Start of a new journey

To him, seeing huge crowds of people gathering in front of his place was something he had never expected. "I saw the crowds of people from NGOs, celebrities, people who just came to see me. It was so surprising. I used to dream about it at the age of 21. I saw my dream come to life," he said.

In the end, he said that regardless at this point of life one is in, God will make sure that your true expectations and dreams are still achieved.

Awesome Image

The nation was incredibly moved by this heart-warming story. Very rarely such stories come to the fore, but when they do, they never struggle to make a profound effect on us through time immemorial. Now they have happily begun their newest ride together with an online presence on Zomato.

Thank you very much to everyone who has been part of this quest. We now realize the intense super-power of Social Media. So, Start helping the baba ka Dhaba nearby i.e. the local businesses running by old people near your location.

Leave a Comment